White House releases Consumer Privacy Bill of Rights

After years of wrangling about online privacy in Washington, the White House has unveiled a Consumer Privacy Bill of Rights. A coalition of Internet giants, including Google, Yahoo, Microsoft, and AOL, have committed to adopt “Do Not Track technology” in most Web browsers by the end of 2012.

These companies, which deliver almost 90 percent of online behavioral advertisements, have agreed not to track consumers if these choose to opt out of online tracking using the Do Not Track mechanism, which will likely manifest as a button or browser plug-in. All companies that have made this commitment will be subject to FTC enforcement.

“American consumers can’t wait any longer for clear rules of the road that ensure their personal information is safe online,” said President Obama in a prepared statement. “As the Internet evolves, consumer trust is essential for the continued growth of the digital economy. That’s why an online privacy Bill of Rights is so important. For businesses to succeed online, consumers must feel secure. By following this blueprint, companies, consumer advocates and policymakers can help protect consumers and ensure the Internet remains a platform for innovation and economic growth.”

The announcement coincided with the release of a long awaited white paper: Consumer Data Privacy in a Networked World: A Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy. (Embedded below.)

The Center for Democracy & Technology (CDT) welcomed the Administration’s unveiling of this “Consumer Privacy Bill of Rights,” calling the industry announcement by industry to respect “Do Not Track” settings in Web browsers is “a positive step for consumer privacy.”

“The Administration’s call for a comprehensive privacy bill of rights comes at a pivotal time when there is a tremendous concern among consumers about their personal information,” said CDT President Leslie Harris in a prepared statement. “While we believe legislation will likely be necessary to achieve these protections, we support the White Paper’s call for the development of consensus rules on emerging privacy issues to be worked out by industry, civil society, and regulators.”

“For five years CDT has pushed for the development of a reliable ‘Do Not Track’ mechanism; today’s Digital Advertising Alliance announcement is an important step toward making ‘Do Not Track’ a reality for consumers,” said CDT’s Director of Consumer Privacy Justin Brookman in a prepared statement. “The industry deserves credit for this commitment, though the details of exactly what ‘Do Not Track’ means still need to be worked out,” Brookman said. “CDT will continue to work through the W3C standards setting process to develop strong and workable ‘Do Not Track’ guidelines.”

As Edward Wyatt reported at the New York Times, however, implementation of these online privacy guidelines won’t be just a matter of adding some lines of code:

Much remains to be done before consumers can click on a button in their Web browser to set their privacy standards. Congress will probably have to write legislation governing the collection and use of personal data, officials said, something that is unlikely to occur this year. And the companies that make browsers — Google, Microsoft, Apple and others — will have to agree to the new standards.

There will be a press conference tomorrow, streamed live from the White House. (Much more to come on this story tomorrow, though given that I’ll be traveling, you’ll be reading it elsewhere.)

A Consumer Privacy Bill of Rights

· Individual Control: Consumers have a right to exercise control over what personal data organizations collect from them and how they use it.

· Transparency: Consumers have a right to easily understandable information about privacy and security practices.

· Respect for Context: Consumers have a right to expect that organizations will collect, use, and disclose personal data in ways that are consistent with the context in which consumers provide the data.

· Security: Consumers have a right to secure and responsible handling of personal data.

· Access and Accuracy: Consumers have a right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers if the data are inaccurate.

· Focused Collection: Consumers have a right to reasonable limits on the personal data that companies collect and retain.

· Accountability: Consumers have a right to have personal data handled by companies with appropriate measures in place to assure they adhere to the Consumer Privacy Bill of Rights.

White House Privacy White Paper

This story has been updated as more statements and news stories came online.

Alexander B. Howard is a DC-based a technology writer and editor. Previously, he was the Washington Correspondent at O'Reilly Media, where he covered the voices, technologies and issues that matter in the intersection of government, technology and society. If you're feeling social, you can follow him on Twitter, like him on Facebook or circle him on Google Plus In addition to corresponding for the O’Reilly Radar, he has contributed to the Huffington Post, Govfresh, Mashable, ReadWriteWeb, National Journal, The Atlantic, CBS News and Forbes. He graduated from Colby College with a bachelor's degree in biology and sociology. Currently, he is a resident of the District of Columbia, where he lives with his greyhound, wife, power tools, plants and growing collection of cast iron pans, many of which are frequently used to pursue his passion for good cooking.


Should the White House be spending time making animated GIFs?

Earlier today, however, a mechanical engineer named Claudio Ibarra commented on a Google+ thread that he thought that the animated GIF was a “waste.”

Beware openwashing. Question secrecy. Acknowledge ideology.

You could spend a long day listing all of the organizations or individuals who are putting government data online, from Carl Malamud to open government activists in Brazil, Africa or Canada.

What is the ROI of open government?

Putting a dollar value on clean water, stable markets, the quality of schooling or access to the judiciary is no easy task. Each of these elements of society, however, are to some extent related to and enabled by open government. If we think about how the fundamental democratic principles established centuries ago extend today purely […]

Cameras in the courtroom: Will SCOTUS ever go live online?

In an age where setting up a livestream to the Web and the rest of the networked world is as easy as holding up a smartphone and making a few taps, the United States Supreme Court appears more uniformly opposed to adding cameras in the courtroom than ever.

Samantha Power: OGP is President Obama’s signature governance initiative

On January 10th, 2013, the OpenGov Hub officially launched in Washington, DC. The OpenGov Hub has similarities to incubators and accelerators, in terms of physically housing different organizations in one location, but focuses on scaling open government and building community, as opposed to scaling a startup and building a business. Samantha Power, special assistant to […]

Civic app for finding flu shots goes viral

The 2012-2013 influenza season has been a bad one, with flu reaching epidemic levels in the United States.

Open Government Partnership hosts regional meeting in Chile

The Open Government Partnership (OGP) has released statistics on its first 16 months since its historic launch in New York City, collected together in the infographic embedded below. This week, Open government leaders are meeting in Chile to discuss the formal addition of Argentina to the partnership and the national plans that Latin American countries […]

African News Challenge funds data journalism and open government tech

The post-industrial future of journalism is already here. It’s just not evenly distributed yet. The same trends changing journalism and society have the potential to create significant social change throughout the African continent, as states moves from conditions of information scarcity to abundance. That reality was clear on my recent trip to Africa, where I […]

Election 2012: A #SocialElection Driven By The Data

Social media was a bigger part of the election season of 2012 than ever before, from the enormous volume of Facebook updates and tweets to memes during the Presidential debates to public awareness of what the campaigns were doing there in popular culture. Facebook may even have booted President Obama’s vote tally.

PollWatchUSA enables anyone with a smartphone to act as a poll monitor

Pollwatch, a mobile application that enabled crowdsourced poll monitoring, has launched a final version at pollwatch.us, just in time for Election Day 2012. The initial iteration of the app was conceived, developed and demonstrated at the hackathon at the 2012 Personal Democracy Forum in New York City.


Follow GovFresh