Have no fear – or hope, depending upon your perspective: the United States Department of State is not undergoing a revolution. They have, however, added one more tool to the digital diplomacy toolkit: they’ve started a new blog on Tumblr, a rapidly growing blogging platform.
The State Department started tumbling at StateDept.tumblr.com on Monday, a few weeks after Tumblr was added to Apps.gov. The General Services Administration started the first federal agency Tumblr last month for the new USA.gov blog.
So far, the folks over at Foggy Bottom have tumbled about relief efforts in Japan, aid for Africa, a partnership in Ukraine, shared video of Secretary of State Hillary Clinton talking with Israeli President Shimon Peres and posted a dispatch from EWC in the Pacific.
In the process, they’ve integrated pictures from Flickr, text from state.gov and video from YouTube – a reminder of how much of a pastiche creating and publishing media in a Gov 2.0 world has become.
Tumblr looks like a good platform for the diversity of content and context that State has to share. Sharp-eyed observers will have to wait to see if they are willing to fully engage with the Tumblr community reblogging other posts as well. For instance, if any digital diplomats come across the map of a tweet that I found through Stowe Boyd, they should feel more than welcome to reblog it. (I hear the State Department finds Twitter pretty interesting these days.)