Social media was a bigger part of the election season of 2012 than ever before, from the enormous volume of Facebook updates and tweets to memes during the Presidential debates to public awareness of what the campaigns were doing there in popular culture. Facebook may even have booted President Obama’s vote tally.
While it’s too early to say if any of the plethora of platforms played any sort of determinative role in 2012, strong interest in what social media meant in this election season led me to participate in two panels in the past two weeks: one during DC Week 2012 and another at the National Press Club, earlier today. Storifies of the online conversations during each one are embedded below.
I’ve embedded a storify of our conversation below, along with a video explaining more about what they do. Of special note: VIP is partnering with Mobile Commons to let registered voters know where to vote. Just txt “where” or “donde” to 877-877.
Data from a new study on the use of Twitter by U.S. Senator and Representatives by public relations giant Edelman strongly suggests that the Grand Old Party has opened up a grand old lead in its use of the popular microblogging platform in just about every metric.
On Twitter’s 6th birthday, there’s more political speech flowing through tweets than ever. Twitter data from the study, as provided by Simply Measured, showed that on Twitter, Republican lawmakers are mentioned more, reply more often, are retweeted more, share more links to rich content and webpages, and reference specific bills much more often. Republicans tweet about legislation 3.5 times more than Democrats.
There are also more Republicans on Twitter: while the 89 U.S. Senators who tweet are evenly split, with one more Republican Senator tipping the balance, in the U.S. House there are 67 more Republican Representatives expressing themselves in 140 characters or less.
At this point, it’s worth noting that one of Twitter’s government leads in DC estimated earlier this year that only 15-20% of Congressional Twitter accounts are actually being updated by the Congressmen themselves, but the imbalance stands.
While the ways that governments deal with social media cannot be measured by one platform alone nor the activity upon it, the data in the embedded study below be of interest to many, particularly as the window for Congress to pass meaningful legislation narrows as the full election season looms this summer.
In the context of social media and election 2012, how well a Representative or Senator is tweeting could be assessed by whether they can use Twitter to build awareness of political platforms, respond to opposing campaign or, perhaps importantly for the purposes of the election, reach potential voters, help get them registered, and bring them to the polls
Outreach and transparency are both valuable to a healthy democracy, and to some extent, it is re-assuring that Twitter use is motivated by both reasons. An interesting counter-factual situation would be if the Republicans were the majority party. We may therefore ask in that situation: Is the desire to reach out to (opposing) voters strongest for “losing” parties? Our study certainly hints that Republicans are not only motivated to use Twitter as a means to reach out to their own followers, but also to Democrats, as they are more likely to use Twitter in cases where their district was overwhelmingly in favor President Barack Obama.
All-in-all, it would seem like Twitter is good for the whole Gov 2.0 idea. If Republicans are using Twitter as a means for outreach, then more bills may be passed (note: this has yet to be tested empirically, and still remains an open question for researchers). If Democrats are using Twitter as a means for transparency, then the public benefits from the stronger sense of accountability.
If the town square now includes public discourse online, democratic governments in the 21st century are finding that part of civic life now includes listening there. Given what we’ve seen in this young century, how governments deal with social media is now part of how they deal with civil liberties, press freedom, privacy and freedom of expression in general.
At the end of Social Media Week 2012, I moderated a discussion with Matt Lira, Lorelei Kelly our Clay Johnson at the U.S. National Archives. This conversation explored more than how social media is changing politics in Washington: we looked at its potential to can help elected officials and other public servants make better policy decisions in the 21st century.
I hope you find it of interest; all three of the panelists gave thoughtful answers to the questions that I and the audience posed.
A new survey report on “the tone of life on social networking sites” from the Pew Research Center’s Internet & American Life Project found that 85% of American adults who use social media say people are “mostly kind” on those sites:
These attitudes will naturally be of great interest to people who work in practices that span open government to education, in terms of practitioners considering the use of social media for public engagement, civic participation, and deliberative democracy, along with grist for digital ethnographers of both the amateur and professional variety.
More stats, excerpted from the report:
“A nationally representative phone survey of American adults finds that:
*85% of SNS-using adults say that their experience on the sites is that people are mostly kind, compared with 5% who say people they observe on the sites are mostly unkind and another 5% who say their answer depends on the situation.
*68% of SNS users said they had an experience that made them feel good about themselves.
*61% had experiences that made them feel closer to another person. (Many said they had both experiences.)
*39% of SNS-using adults say they frequently see acts of generosity by other SNS users and another 36% say they sometimes see others behaving generously and helpfully. By comparison, 18% of SNS-using adults say they see helpful behavior “only once in a while” and 5% say they never see generosity exhibited by others on social networking sites.”
At the request of the government of India, Google India and Facebook have removed content from Blogger and the world’s largest social network after a court order. As Alex Kirkpatrick reported at Mashable, “Indian prosecutors are suing a host of Internet companies on behalf of a Muslim religious leader who has accused them of hosting content that insults Islam.”