Googling the 2012 election

Lunch with @stiles @ethanklapper @ginnyhunt et al to hear about new elections tech http://google.com/elections

The Internet will be a core component of the 2012 election cycle. Of course, you follow technology and politics, you know that’s been increasingly true for years. Last week, speaking at a briefing in Google’s DC offices, Google’s Rob Saliterman cited a 3/10/2011 op-ed by Karl Rove in the Wall Street Journal, where he wrote that The impact of the Internet on elections has only begun to be felt:

The Internet makes it likely that more campaigns will be self-directed from the grass roots. The tea party movement, for example, would have been impossible to organize and coordinate without email and the Web. Thus campaign managers will have to rely less on activity in centralized headquarters and more on volunteers—working at their pace and in their way—to reach voters on their laptops, tablets and smart phones.

Cutting-edge campaigns have quickly grasped how the Web makes it easier and less expensive to transmit information. But campaigns are only starting to understand how to use the Web and social-networking tools to make video and other data go viral—moving not just to those on a campaign’s email list but to the broader public.

It took decades for the changes inaugurated by the “We Like Ike” TV ads to fully take hold. It will likewise take time for political practitioners to figure out what works and what doesn’t work on the Internet. But we are seeing a version of Joseph Schumpeter’s “creative destruction” fundamentally alter the landscape of American politics. It will have huge implications on how campaigns are run, who we elect, and what kind of country we become.

A year later, we’re seeing that reality writ large upon the canvas of the 2012 elections. The portrait of the impact of the Internet and mobile devices upon the decisions that Saliterman painted through statistics offers a glimpse at where the future is trending. (Sources noted where provided.)

  • 83% of mobile phone owners are registered voters. (Nielsen Mobile)
  • One third of voters learn from online-only sources. (Pew).
  • 33% of likely voters don’t watch live TV. (Accenture)
  • 70% of likely Republican voters in South Carolina went online before the primary.
  • 2012 Primary voters viewed 14-20 sources before voting.
  • 49% of people compared different candidates online.

Political campaigns using geotargeted, contextual search ads for rapid response in primaries, says @robsaliterman

In that context, Saliterman shared out to the room of Washington politicos and media three ways that campaigns are using the Internet — or, more specifically, Google products — to reach voters and influence the political conversation:

  1. Google search advertising, used for rapid response to the political news cycle, anticipating what people are searching for and putting a campaign or media’s story where it will be found.
  2. Geotargeted advertising, where likely voters in a primary, municipal election or state election can be served contextual messages based upon the location from which they’re accessing a webpage
  3. Promoted video ads on YouTube, the world’s biggest video platform

More information on Google Elections is, naturally, available online, along with a toolkit.

There’s also a directory of public data that contains information on countries far beyond the borders of the U.S. that will be of interest to journalists and researchers who are not engaged in electoral politics.

Googling "unemployment" using public data http://www.google.com/publicdata/directory

Postscript: For an excellent discussion of where campaigns are going in search of the digital voter, read Amy Schatz in the Wall Street Journal.

Correction: A statistic provided by Google about the percentage of smartphone/tablet owners that are registered to vote was removed from this post after it could not be confirmed.

How many federal open government projects are there? [INFOGRAPHIC]

April 7th, 2010 was Open Government Day in the United States. Many of the key requirements of the Open Government Directive issued by the Obama administration came due. A year later, the people charged with carrying out the plans, policies and projects that came out of that directive are starting to deliver upon some of the digital initiatives. NASA just held its first open source summit. FCC.gov relaunched as an open government platform.
There’s much more going on in the open government movement than new federal websites or revamped software policy, however, than most citizens or even other government workers and officials may realize.

According to the list of federal open government projects compiled by Angie Newell during her doctoral dissertation, there are currently 358 federal open government projects. Y

As Andy Kryzmarzik explained this morning in a post on Govloop, this terrific infographic is the results of a collaboration between Newell, NYC professor Beth Noveck and GOOD. Nancy Scola has aptly called a map of the US open government world. You can explore the graphic below or access a larger version open government infographic as a PDF. If you click on the numbers, you’ll be taken to a subset of projects in the database hosted on Govloop.

Here’s the backstory from Krzmarzick on how the infographic was created:

As serendipity would have it, I met both Beth and Angie Newell at Manor.Govfresh in September, where I learned that Angie was working on a doctoral dissertation and had already completed much of the data collection already…but she couldn’t quite share it yet as she was completing a bit more analysis and adding some additional information. In the meantime, she’s provided some analysis of the project here and here.

Fast forward to a month ago. By now, Beth had departed the White House…and Angie finalized the dataset with all 350+ open government projects. So Beth connected us with the GOOD guys (and I mean that literally – special shout out to Casey Caplowe and Oliver Munday). Our goal was to create a useful visualization that made it easy to find the data and they’re kinda known for their great infographics.

You can browse all of the open government projects in the database below.

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This infographic and and database is useful for learning what’s out there in federal open government plans. That said, there’s no clear assessment of the quality of outcomes in that graphic. Understanding what exists, however, is a valuable first step, and I look forward to the analysis of the Govloop community and the larger open government ecosystem as more of these projects are implemented. Not every open government project will result in the creation of a health internet but they’re all important to someone.