Social media was a bigger part of the election season of 2012 than ever before, from the enormous volume of Facebook updates and tweets to memes during the Presidential debates to public awareness of what the campaigns were doing there in popular culture. Facebook may even have booted President Obama’s vote tally.

Last week, looking at Twitter as a predictor the Iowa caucus results or building tools to do so felt like the shiny object of the moment in the tech blogosphere. Some were more over the top than others but the genre is well established: adapt the numbers of followers and fans a candidate has on […]

Ten years ago, staffers thought Al Gore was weird for texting Tipper. Fast forward a decade to late 2010, when any politician who doesn’t use check email on a smartphone or monitor what the media and voters are saying on social media platforms risks being judged out of step. As the midterm elections loom large […]

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