big data

Social media was a bigger part of the election season of 2012 than ever before, from the enormous volume of Facebook updates and tweets to memes during the Presidential debates to public awareness of what the campaigns were doing there in popular culture. Facebook may even have booted President Obama’s vote tally.

Last October, New York Times elections developer Derek Willis was worried about what we don’t know about elections: While campaigns have a public presence that is mostly recorded and observed, the stuff that goes on behind the scenes is so much more sophisticated than it has been. In 2008 we were fascinated by the Obama […]

Yesterday, I published an interview with Michael Flowers, New York City’s director of analytics for the Office of Policy and Strategic Planning in Mayor Bloomberg’s office. In the interview, “Predictive data analytics is saving lives and taxpayer dollars in New York City,” Flowers talks about how his team of 5 is applying data analysis on […]

In 2012, making sense of big data through narrative and context, particularly unstructured data, is now a strategic imperative for leaders around the world, whether they serve in Washington, run media companies or trading floors in New York City or guide tech titans in Silicon Valley. While big data carries the baggage of huge hype, […]

The future of cities was a hot topic this year at the SXSW Interactive Festival in Austin, Texas, with two different panels devoted to thinking about what’s next. I moderated one of them, on “shaping cities with mobile data.” Megan Schumann, a consultant at Deloitte, was present at both sessions and storified them. Her curatorial […]

We are deluged in big data. We have become more adept, however, at collecting it than in making sense of it. The companies, individuals and governments that become the most adept at data analysis are doing more than find the signal in the noise: they are creating a strategic capability. Why? “After Eisenhower, you couldn’t […]

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