STUDY: On Twitter, Congressional Republicans lead on engagement, links and laws cited
Data from a new study on the use of Twitter by U.S. Senator and Representatives by public relations giant Edelman strongly suggests that the Grand Old Party has opened up a grand old lead in its use of the popular microblogging platform in just about every metric.
On Twitter’s 6th birthday, there’s more political speech flowing through tweets than ever. Twitter data from the study, as provided by Simply Measured, showed that on Twitter, Republican lawmakers are mentioned more, reply more often, are retweeted more, share more links to rich content and webpages, and reference specific bills much more often. Republicans tweet about legislation 3.5 times more than Democrats.
There are also more Republicans on Twitter: while the 89 U.S. Senators who tweet are evenly split, with one more Republican Senator tipping the balance, in the U.S. House there are 67 more Republican Representatives expressing themselves in 140 characters or less.
At this point, it’s worth noting that one of Twitter’s government leads in DC estimated earlier this year that only 15-20% of Congressional Twitter accounts are actually being updated by the Congressmen themselves, but the imbalance stands.
While Edelman DC was quite tactful about what its study on the yeas and nays of the Congressional Twitterverse revealed, the lead Congressional Republicans hold on Twitter has been well documented since 2010, when a study on Twitter in Congress asserted that Democrats use Twitter for transparency, while Republicans use it for outreach. A 2011 survey of social media use in Congress by the Associated Press found that the Republicans similarly “out tweeting” Democrats on Twitter.
While the ways that governments deal with social media cannot be measured by one platform alone nor the activity upon it, the data in the embedded study below be of interest to many, particularly as the window for Congress to pass meaningful legislation narrows as the full election season looms this summer.
In the context of social media and election 2012, how well a Representative or Senator is tweeting could be assessed by whether they can use Twitter to build awareness of political platforms, respond to opposing campaign or, perhaps importantly for the purposes of the election, reach potential voters, help get them registered, and bring them to the polls
Nathan Eung, one of the authors of the study cited above, wrote at Govfresh about how the reasons for using Twitter may be different across party lines
Outreach and transparency are both valuable to a healthy democracy, and to some extent, it is re-assuring that Twitter use is motivated by both reasons. An interesting counter-factual situation would be if the Republicans were the majority party. We may therefore ask in that situation: Is the desire to reach out to (opposing) voters strongest for “losing” parties? Our study certainly hints that Republicans are not only motivated to use Twitter as a means to reach out to their own followers, but also to Democrats, as they are more likely to use Twitter in cases where their district was overwhelmingly in favor President Barack Obama.
All-in-all, it would seem like Twitter is good for the whole Gov 2.0 idea. If Republicans are using Twitter as a means for outreach, then more bills may be passed (note: this has yet to be tested empirically, and still remains an open question for researchers). If Democrats are using Twitter as a means for transparency, then the public benefits from the stronger sense of accountability.