The results of a new survey from the Pew Internet and Life Project will come as no surprise to most: Internet users: search and email top the list of the things people do online. These two activities have been the most popular since Pew first started tracking online behavior over the last decade. The advent of broadband, mobile devices and social media has not changed that dynamic, though it’s a safe bet that adults under 30 are sending quite a lot of Facemail, IMs and tweets these days too.
That said, Pew did identify a difference. “The most significant change over that time is that both activities have become more habitual,” writes Kristen Purcell. “Today, roughly six in ten online adults engage in each of these activities on a typical day; in 2002, 49% of online adults used email each day, while just 29% used a search engine daily.”
Search and email demographics
According to Pew’s numbers, search is most popular among adult internet users aged age 18-29, 96% of whom use search engines to find information online.
There’s also some evidence of a continuing digital divide based upon education and race. According to Pew, online adults, college-educated, and those in the highest income categories are more likely than others to use email.
“These demographic differences are considerably more pronounced when one looks at email use on a typical day,” writes Purcell. “Moreover, while overall email use is comparable across white, African-American and Hispanic online adults, internet use on any given day is not. White online adults are significantly more likely than both African-American and Hispanic online adults to be email users on a typical day (63% v. 48% v. 53%, respectively).”
This new survey and its findings should be read in the context of last year’s report that citizens are turning to Internet for government data, policy and services and considering in the context of the ongoing federal .gov website review.
If open government is to be citizen-centric, it will clearly need to be search-centric. That means ensuring that government websites are available in search and evaluating how search-centric redesigns at Utah.gov perform over time.
These results also suggest that as exciting as the integration of social media into government may be, officials tasked with public engagement and consultation shouldn’t neglect using email to communicate with citizens, along with Facebook, Flickr, Twitter, YouTube and the other apps available to them. The difference in demographics usage of social media and email, however, does highlight that social media offers an important complementary channel to reach mobile citizens that access the Internet primarily through their mobile phones.