Expert Labs data: How does the @WhiteHouse drive engagement on Twitter? [INFOGRAPHIC]

Over at ExpertLabs, Andy Baio created a snazzy infographic of engagement around the White House’s Twitter account using data collected through the ThinkUp App.

There are lots of views into engagement on Twitter, but we have the data to give a unique view into what it looks like from the @whitehouse perspective.

We’ve tracked their activity for the last couple years using ThinkUp to analyze and publicly release large datasets. We decided it might be nice show how the White House engaged their audience last year — without resorting to cheap gimmicks like linkbait infographics.

As Baio points out, if you want to work some mojo on this data set, you can download the .CSV file and have some fun. Kudos to the Expert Labs team for making both the open data and visualization available to all.

About Alex Howard

Alexander B. Howard is a DC-based a technology writer and editor. Previously, he was the Washington Correspondent at O'Reilly Media, where he covered the voices, technologies and issues that matter in the intersection of government, technology and society. If you're feeling social, you can follow him on Twitter, like him on Facebook or circle him on Google Plus In addition to corresponding for the O’Reilly Radar, he has contributed to the Huffington Post, Govfresh, Mashable, ReadWriteWeb, National Journal, The Atlantic, CBS News and Forbes. He graduated from Colby College with a bachelor's degree in biology and sociology. Currently, he is a resident of the District of Columbia, where he lives with his greyhound, wife, power tools, plants and growing collection of cast iron pans, many of which are frequently used to pursue his passion for good cooking.

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