Social media was a bigger part of the election season of 2012 than ever before, from the enormous volume of Facebook updates and tweets to memes during the Presidential debates to public awareness of what the campaigns were doing there in popular culture. Facebook may even have booted President Obama’s vote tally.
While it’s too early to say if any of the plethora of platforms played any sort of determinative role in 2012, strong interest in what social media meant in this election season led me to participate in two panels in the past two weeks: one during DC Week 2012 and another at the National Press Club, earlier today. Storifies of the online conversations during each one are embedded below.
The big tech story of this campaign, however, was not social media. As Micah Sifry presciently observed last year, it wasn’t (just) about Facebook: “it’s the data, stupid.” And when it came to building for this re-election campaign like an Internet company, the digital infrastructure that the Obama campaign’s team of engineers built helped to deliver the 2012 election.