While campaigns have a public presence that is mostly recorded and observed, the stuff that goes on behind the scenes is so much more sophisticated than it has been. In 2008 we were fascinated by the Obama campaign’s use of iPhones for data collection; now we’re entering an age where campaigns don’t just collect information by hand, but harvest it and learn from it. An “information arms race,” as GOP consultant Alex Gage puts it.
For most news organizations, the standard approach to campaign coverage is tantamount to bringing a knife to a gun fight. How many data scientists work for news organizations? We are falling behind, and we risk not being able to explain to our readers and users how their representatives get elected or defeated.
Writing for the New York Times today, Slate columnist Sasha Issenberg revisited that theme, arguing that campaign reporters are behind the curve in understanding, analyzing or being able to capably replicate what political campaigns are now doing with data. Whether you’re new to the reality of the role of big data in this campaign or fascinated by it, a recent online conference on the data-driven politics of 2012 will be of interest. I’ve embedded it below:
Issenberg’s post has stirred online debate amongst journalists, academics and at least one open government technologist. I’ve embedded a storify of them below.