House of Representatives

TechCrunch’s “CrunchGov” grades Congress on tech, pilots legislative crowdsourcing platform

In general, connecting more citizens with their legislators and create more resources for Congress to understand where their constituents and tech community stands on proposed legislation is a good thing. Last year’s Congressional hearings on the Stop Online Piracy Act and the PROTECT IP Act made it pretty darn clear that many technologists felt that it was no longer ok to not know how the Internet works. Conversely, however, if the tech world cares about what happens in DC, it’s no longer ok to not know how Congress works.

In that context, the launch of a policy platform by one of the biggest tech blogs on the planet could definitely be a positive development. TechCrunch contributor Greg Ferenstein writes that the effort is aimed at “helping policymakers become better listeners, and technologists to be more effective citizens.”

The problem with the initial set of tools is that they’re an incomplete picture of what’s online, at best. CrunchGov won’t satisfy the needs of tech journalists, staffers or analysts, who need deeper dives into expert opinion, policy briefings and data. (Public Knowledge, the Center for Democracy and Technology, OpenSecrets.org, the Sunlight Foundation, and the Electronic Frontier Foundation already offer those resources.)

Will “grading” Members of the House of Representatives on TechCrunch’s new Congressional leaderboard lead to them being better listeners? Color me, well, unconvinced. Will an “F” from TechCrunch result in Reps. Smith, Grassley, or Blackburn changing the bills they introduce, support or vote for or against?

Hard to know. True, it’s the sort of symbol that a political opponent could use in an election — but if Reddit’s community couldn’t defeat SOPA’s chief sponsor in a primary, will a bad grade do it? Ferenstein says the leaderboard provides a “a quantified opinion” of the alignment of Reps with the consensus of the tech industry.

Update: as reported by Adrian Jeffries at The Verge, this quantified opinion is based upon TechCrunch editorial and “data and guidance from four tech lobbies.”

Engine Advocacy, which represents startups; TechNet, which represents CEOs in areas from finance and ecommerce to biotech and clean tech; the Silicon Valley Leadership Group, which represents major Silicon Valley employers; and the powerhouse conglomerate The Internet Association, which represents Amazon, Google, and Facebook, among others.

Ferenstein told Hamish McKenzie at PandoDaily that “We’re saying this is generally the view of many people who read our site.” If that’s the case, it would be useful to transparently see the data that shows how TechCrunch readers feel about proposed or passed bills — much in the same way that POPVOX or OpenCongress allow users to express support or opposition to legislation. At the moment, readers are stuck taking their word for it.

McKenzie also highlighted some problems with the rankings and the proposition of rankings themselves:

On three major issues – net neutrality, privacy, and cyber security – TechCrunch’s surveys found no consensus, which somewhat undermines the leaderboard rankings. After all, those rankings appear to be based mainly on three data points: a Congressperson’s position on SOPA, and his or her votes on the Jumpstart Our Business Startups Act and the Fairness for High-Skilled Immigrants Act. It might be true that CrunchGov takes a data-driven approach to its rankings, but when three data points out a possible set of six are omitted, it’s fair to question just how useful the measure is.

As much as anything else, that speaks to the complicated definition of “those in the technology industry.” The industry is so broad and varied, from solo developers creating social games in their basements to hardware executives wanting to drive profits on their devices, that trying to establish consensus on political issues across a broad section of a relatively amorphous community is probably an impossible task. It also overemphasizes tech issues among the myriad of policy concerns that people working in the industry hold, some of which might seem tangential but are actually inextricably tied to the industry. What of climate change? What of taxes? What of puppies?

Also, applying grades to legislators puts TechCrunch in the same camp as the NRA, Americans For Tax Reform, and the Sierra Club in terms of assessing representatives based on narrow, and politically loaded, interests. It’s a headline-oriented approach that provides low-information people with a low-information look at a process and system that is actually very complicated.

More effective citizenship through the Internet?

I’m not unconvinced these limited bill summaries or leaderboard will help “technologists” become “more effective citizens,” though I plan to keep an open mind: this new policy platform is in beta, from the copy to the design to the number of bills in the legislative database or the data around them.

Helping readers to be “more effective” citizens is a bigger challenge than educating them just about how legislators are graded on tech-related bills. The scope of that  knowing who your Representative, Senators or where they stand on issues, what bills are up for a vote or introduced, how they voted, The new Congress.gov will connect you to many of the above needs, at the federal level. It might mean following the money, communicating your support or opposition to your elected officials, registering to vote, and participating the democratic processes of state and local government, from schools to . Oh, and voting: tens of millions of American citizens will head to the polls in under two weeks.

To be fair, CrunchGov does do some of these things, linking out to existing open government ecosystem online. Clicking “more info” shows positions Representatives have taken on the tech issues CrunchGov editors have determined that the industry has a “consensus” around, including votes, and links to their profiles in OpenCongress and Influence Explorer. Bill summaries link to maplight.org.

When it comes to the initial set of issues in the legislative database, there’s an overly heavy editorial thumb on the till of what’s deemed important to the tech community.

For one, “cybersecurity” is a poor choice for a Silicon Valley blog. It’s a Washington word, used often in the context of national defense and wars, accompanied by fears of a “cyber Pearl Harbor.” Network security, mobile device security or Web application security are all more specific issues, and ones that startups and huge enterprises all have to deal with in their operations. The security experts I trust see Capitol Hill rhetoric taking aim at the wrong cybersecurity threats.

CrunchGov has only one bill selection for the issue — the Cyber Intelligence Sharing and Protection Act (CISPA) (H.R. 3523). The summary explains that CISPA proposes more information sharing, has a pie chart showing that “tech-friendly legislators” are split 50/50 on it, shows endorsements and opposition, links to 3 articles about the bill, including TechCrunch’s own coverage.

What’s left unclear? For one, that Rep. Darrell Issa (R-CA) – an “A-lister” who TechCrunch writes “has received numerous awards and accolades from the industry,” supported CISPA. Or that organizations and advocates concerned about its implications for privacy and civil rights strongly opposed it. If you’re a technologist, legislator or citizen, honestly, you’re better off reading ProPublica’s explainer or the Center for Democracy and Technology’s CISPA resource page.

There’s also framing choices that meant a number of bills aren’t listed — and that the Senate is left out entirely. Why? According to Ferenstein, “the “do-nothing” congress made it impossible to rank the Senate, because they didn’t pass enough bills related to technology policy.”

It’s true that the Senate hasn’t passed many bills — but the 51 laws that did go through the Senate in the 112th Congress include more tech policy issues than that statement might lead you to believe, from e-verify to online leak prevention. It’s also moved laws that every citizens should know about, like the extension of the PATRIOT Act, given that provisions affect the tech industry. (Yes, digital due process matters in the age of the cloud: your email isn’t as private as you might think it is.)

Putting a legislative crowdsourcing platform to re-use

Congressional leaderboard and limited legislative dashboard aside, CrunchGov is trying to crowdsource legislation using a local installation of MADISON, the software Congressman Issa’s office developed and rolled out last December during the first Congressional hackathon. MADISON was subsequently open sourced, which made the code available to TechCrunch.

It’s in this context that CrunchGov’s aspirations for technology to “democratize democracy itself” may be the most tested. The first test case will be a bill from Congressman Issa to reform government IT procurement. For this experiment to matter, the blog’s readership will need to participate, do so meaningfully, and see that their edits are given weight by bill authors in Washington. Rep. Issa’s office, which has distinguished itself in its use of the Internet to engage the public, may well do so. If proposals from the initial pilot aren’t put into bills, that may be the end of reader interest.

Will other Congressmen and staffers do the same, should their bills be posted? It’s hard to say. As with so many efforts to engage citizens online, this effort is in beta.

This post has been updated, including links to coverage from Pando Daily and the Verge.

POPVOX shares its Top 50 bills for the 112th Congress (#SOPA is #1)

Last week, the Library of Congress launched Congress.gov in beta, its vision of the next generation of THOMAS, the online repository of the nation’s legislative data. The site features a “most viewed bills” list that lets visitors to the site see at a glance what laws or proposals are gathering interest the site.

The most viewed bills there, however, may not match up to the most popular bills elsewhere online. POPVOX**, a civic startup that is trying to bring the voice of the People into Congress, has posted the top 50 bills on its site for the 112th Congress, in terms of activity.

That the top bill is the Stop Online Piracy Act — and that the PROTECT IP Act is also in the top 5 — is unlikely to be a surprise to observers. The other bills at the top of the list — HR3035 Mobile Informational Call Act, HR2306 Ending Federal Marijuana Prohibition Act and  S3240 Agriculture Reform, Food, and Jobs Act – may be more unfamiliar to many people. The complete list is in the infographic below, including whether POPVOX’s userbase supported or opposed them.

popvox infographic

Marci Harris, the co-founder and CEO of POPVOX, wrote in via email to note that, as the 112th Congress comes to a close, the sequestration issue is starting to pop.

**DISCLAIMER: Tim O’Reilly, my publisher, provided angel funding for POPVOX last year. He calls it “a kind of Google Analytics service for politics, bringing visibility and actionable insight to both Congressional staffers and advocacy organizations.”

 

What should be in a “Digital Citizen’s Bill of Rights?”

On Monday, Rep. Darrell Issa (R-CA) and Sen. Ron Wyden (D-OK) introduced a proposal for a “Digital Bill of Rights” at the Personal Democracy Forum in New York City. You can watch a video of their conversation with Personal Democracy Media publisher Andrew Rasiej below:

Congressman Issa has posted the proposed Digital Bill of Rights on MADISON, the online legislation platform his staff built last December. The 10 proposed rights are the following:

The Digital Bill of Rights
1. Freedom – digital citizens have a right to a free, uncensored internet
2. Openness – digital citizens have a right to an open, unobstructed internet
3. Equality – all digital citizens are created equal on the internet
4. Participation – digital citizens have a right to peaceably participate where and how they choose on the internet
5. Creativity – digital citizens have a right to create, grow and collaborate on the internet, and be held accountable for what they create
6. Sharing – digital citizens have a right to freely share their ideas, lawful discoveries and opinions on the internet
7. Accessibility – digital citizens have a right to access the internet equally, regardless of who they are or where they are
8. Association – digital citizens have a right to freely associate on the internet
9. Privacy – digital citizens have a right to privacy on the internet
10. Property – digital citizens have a right to benefit from what they create, and be secure in their intellectual property on the internet

Congressman Issa made the following statement about the rights, which could well end up in a bill at some point, as with other proposals on the MADISON platform:

I believe that individuals possess certain fundamental rights. Government should exist to protect those rights against those who would violate them. That is the revolutionary principle at the heart of the American Declaration of Independence and U.S. Constitution. No one should trample our right to life, liberty and the pursuit of happiness. That’s why the Bill of Rights is an American citizen’s first line of defense against all forms of tyranny.

But where can a digital citizen turn for protection against the powerful? This question lay at the heart of the fight to stop SOPA and PIPA and keep the web open. While I do not have all the answers, the remarkable cooperation we witnessed in defense of an open Internet showed me three things. First, government is flying blind, interfering and regulating without understanding even the basics. Second, we have a rare opportunity to give government marching orders on how to treat the Internet, those who use it and the innovation it supports. And third, we must get to work immediately because our opponents are not giving up.

We need to frame a digital Bill of Rights. This is my first draft. I need your help to get this right, so I published it here in Madison for everyone to comment, criticize and collaborate. I look forward to hearing from you and continuing to work together to keep the web open.

-Congressman Darrell Issa

As of June 14th, the proposed rights have received 101 suggested edits and 35 community comments. Elsewhere on the Internet, they’ve generated considerably more attention. The proposed Digital Bill of Rights has received widespread news coverage, from the The Guardian to BoingBoing to Ars Technica to The Verge to CNET to The Hill.

A little online history

The idea of an online bill of rights isn’t a new one. Recently, as Evan Rodgers pointed out at the Verge, the Reddit community has been drafting its own digital bill of rights. Earlier this spring, the White House releases a consumer privacy bill of rights earlier this spring, albeit one focused on privacy.

The history of this idea goes back further, however, going back to John Perry Barlow’s 1996 Declaration of the Independence of Cyberspace to a 2007 proposal for a Internet bill of rights that came out of a meeting of the Internet Governance Forum to the iterations of a bill of rights in cyberspace that Jeff Jarvis went through in 2010. The idea of “Internet rights as the new frontier has, in other words, been around for a while.

And, for all of the interest around this week’s version, the proposal from Rep. Issa and Senator Wyden itself is relatively non-specific and does not officially recognize the iterations that have come before it. The Internet Bill of Rights that came out of Rio a few years ago, for instance, layered on a few additional (important) points:

“Privacy, data protection, freedom of expression, universal accessibility, network neutrability, interoperability, use of format and open standards, free access to information and knowledge, right to innovation and a fair and competitive market and consumers safeguard.”

There’s also a more fundamental question of how such rights would be enforced, by whom and in what context. In the United States, after all, there’s already a Bill of Rights, and one that’s held up rather well for over two centuries. Focusing on how and where the rights that citizens (digital or otherwise) already enjoy apply online would be a constructive and useful role for lawmakers to consider, particularly given the unprecedented capacity of both governments and private actors to search, surveil and censor humanity on the Internet.

All that being said, it’s significant that this pair of Congressmen introduced them and notable that the they’re taking comments from the online community using the Internet itself.

On Friday, I expect to have the opportunity to ask Rep. Issa about his thinking about a digital bill of rights, amongst other issues related to technology, data and open government. If you have questions or concerns about the proposals above that you’d like posed to the Congressman, please let me know at alex@oreilly.com.

UPDATE: Embedded below are the reactions on Twitter to the question posed in the headline of this post:

STUDY: On Twitter, Congressional Republicans lead on engagement, links and laws cited

Data from a new study on the use of Twitter by U.S. Senator and Representatives by public relations giant Edelman strongly suggests that the Grand Old Party has opened up a grand old lead in its use of the popular microblogging platform in just about every metric.

On Twitter’s 6th birthday, there’s more political speech flowing through tweets than ever. Twitter data from the study, as provided by Simply Measured, showed that on Twitter, Republican lawmakers are mentioned more, reply more often, are retweeted more, share more links to rich content and webpages, and reference specific bills much more often. Republicans tweet about legislation 3.5 times more than Democrats.

There are also more Republicans on Twitter: while the 89 U.S. Senators who tweet are evenly split, with one more Republican Senator tipping the balance, in the U.S. House there are 67 more Republican Representatives expressing themselves in 140 characters or less.

At this point, it’s worth noting that one of Twitter’s government leads in DC estimated earlier this year that only 15-20% of Congressional Twitter accounts are actually being updated by the Congressmen themselves, but the imbalance stands.

While Edelman DC was quite tactful about what its study on the yeas and nays of the Congressional Twitterverse revealed, the lead Congressional Republicans hold on Twitter has been well documented since 2010, when a study on Twitter in Congress asserted that Democrats use Twitter for transparency, while Republicans use it for outreach. A 2011 survey of social media use in Congress by the Associated Press found that the Republicans similarly “out tweeting” Democrats on Twitter.

While the ways that governments deal with social media cannot be measured by one platform alone nor the activity upon it, the data in the embedded study below be of interest to many, particularly as the window for Congress to pass meaningful legislation narrows as the full election season looms this summer.

In the context of social media and election 2012, how well a Representative or Senator is tweeting could be assessed by whether they can use Twitter to build awareness of political platforms, respond to opposing campaign or, perhaps importantly for the purposes of the election, reach potential voters, help get them registered, and bring them to the polls

Capitol Tweets: Yeas and Nays of the Congressional Twitterverse

Nathan Eung, one of the authors of the study cited above, wrote at Govfresh about how the reasons for using Twitter may be different across party lines

Outreach and transparency are both valuable to a healthy democracy, and to some extent, it is re-assuring that Twitter use is motivated by both reasons. An interesting counter-factual situation would be if the Republicans were the majority party. We may therefore ask in that situation: Is the desire to reach out to (opposing) voters strongest for “losing” parties? Our study certainly hints that Republicans are not only motivated to use Twitter as a means to reach out to their own followers, but also to Democrats, as they are more likely to use Twitter in cases where their district was overwhelmingly in favor President Barack Obama.

All-in-all, it would seem like Twitter is good for the whole Gov 2.0 idea. If Republicans are using Twitter as a means for outreach, then more bills may be passed (note: this has yet to be tested empirically, and still remains an open question for researchers). If Democrats are using Twitter as a means for transparency, then the public benefits from the stronger sense of accountability.

Capitol Tweets: New Edelman Study Looks at U.S. Congressional Performance on Twitter

Is the Facebook “citizen cosponsor” app open government 2.0 or clever e-partisanship?

Yesterday, the Office of House Majority Leader Eric Cantor (R-VI) launched a new Facebook application, “Citizen Co-sponsor.” Rep. Cantor introduces it in the video below:

Since its introduction, I’ve been mulling over what to write about the new app. Here’s what I’ve read to date:

First, excellent reporting from TechPresident, where Sara Lai Stirland writes that the new Facebook open graph app makes lawmaking social:

The app enables people to use Facebook to track the progress of House legislation as it makes its way through the chamber, but also provides the majority leader’s office with an interesting new grassroots marketing tool for the Republican party’s ideas.

The new app makes use of Facebook’s Open Graph protocol, which means that once installed, updates to legislation that a user has expressed support for can be automatically posted to their Facebook profiles. It also means that these updates show up in users’ timelines, newsfeeds and tickers, giving the legislation more exposure to users’ networks of friends.

For now, the list of legislation that citizens can choose to support is controlled, of course, by Cantor’s office and is listed on a section of his web site. Citizens can click to “co-sponsor” legislation that they support, and see all the other citizen co-sponsors who’ve expressed their support. Each widget for each piece of legislation also shows a visual storyline of that legislation’s progress through the House.

Second, a post by Alex Fitzpatrick at Mashable on the Facebook citizen cosponsor app , in which he interviewed Matt Lira, the director of digital for the House Majority Leader.

“We have a startup mentality to it,” says Lira. “When Twitter first started, it was just going to be for cell phones, now it is what it is today. It’s evolutionary, so you want to see how users use it and if the engagement justifies it, we’ll expand it out.”

The new media team at Cantor’s office is drawing inspiration from both sides of the aisle. Lira says he’s a fan of Rep. Issa’s (R-Calif.) Madison Project as well as the White House’s “We the People” online petitions. He talked about online bill markups, hearings and expert roundtables as possibilites for ways to expand the Citizen Cosponsor in the future.

“We want the program to give more to users than is asks of them,” says Lira. “The only way this stuff works is if you have a tolerance for experimentation and a certain level of patience. I’ve been impressed with We the People and that’s very experimental — it’s in the spirit of ‘let’s throw something out there and see if it works.’ Otherwise, there’s the alternative: a conference room of ideas that never happen.”

Over at the Huffington Post, POPVOX founder Marci Harris published a long post with substantive concerns about the citizens cosponsors app. (Disclosure: Tim O’Reilly was an early angel investor in POPVOX.) Harris wanted to know more about who the sponsors of the app are (it’s funded by the Office of the Majority Leader), whether feedback will go to a citizen’s Member of Congress, whether “updates” will be neutral or partisan, who will have access to the list of constituents that is generated by the app, the capability to only express support for a bill, versus opposition, and the privacy policy.

In late 2007 when I, as a staffer, shopped an idea around within Congress to create a public platform for constituent engagement, I discovered that it was nearly impossible to build something like that within the institution of Congress outside of the partisan caucus system. You could either build a Democratic-sponsored tool or a Republican-sponsored tool, but there was no structure for building a nonpartisan CONGRESSIONAL tool (and don’t even get me started on how impossible integration between House and Senate was/is.)* My experience does not mean that nonpartisan strides are impossible — just challenging, and that any effort should be viewed with a critical eye.

Dave Copeland published a more critical take on the enterprise this afternoon at ReadWriteWeb, writing that the House Majority leader missed the mark with the Facebook app, asking a key question:

…why not use the publicly available data on all pending legislation and allow citizens to “co-sponsor” any bill currently being weighed by the legislature?

No matter how we feel about Facebook’s privacy provisions, we’ll be the first to admit that it is the default way to connect with people these ways. We’re not poo-poohing any initiative that harnesses social media that makes it easier for people to get involved in the political process, and we’re not bashing this from a partisan point of view. We’re bashing it from a point of view that cares about transparency.

Cantor’s ploy reeks of partisanship disguised as bipartisanship (nowhere on the main page of the site are the words “Democrat” or “Republican” used). And while the Cosponsor Project may be more participatory, it’s certainly not the “open, visible” platform he promises in his introduction.

That all adds up to a strong critique. As the app stands, however, it’s an important first step into the water for integration of Facebook’s social graph into legislation.

That said, there are some flaws, from an unclear Terms of Service to permissive data usage to a quite limited selection of bills that citizens can follow or support.

In addition, as a commenter on Mashable notes, “Unless there’s a way to show how many people are *against* proposed bills, this will not provide a clear picture as to the support they actually have. You might have a significant number of citizen cosponsors (say 25k), but that number loses its significance if the number of people against is, say 125k. You need both measures in order to get an idea as to whether or not a proposed bill is truly supported.”

I’ve asked Lira a number of followup questions and will file something for Radar if he responds. In the meantime, what do you think of the app and the initiative? Please let us know in the comments, keeping the following perspective  from Harris in mind:

As with any startup, the first iteration is never perfect. Reid Hoffman, the founder of LinkedIn, famously said, “if you are not embarrassed by your first release, you’ve launched too late.” In that sense, maybe the Majority Leader is learning from the startup world. In an email response to my questions, Matt Lira, Director of New Media for Majority Leader Cantor, seemed to indicate that there were iterations to come: “As was the case when I publicly defended We the People, this is an evolutionary step – there will be continual progress, as with all these things, towards the desired end of a modernized Congress.”

Update: “We’ve always characterized both MADISON and Citizen CoSponsors as digital experiments that we are both admittedly excited about and that I personally believe have great potential to grow,” responded Matt Lira, director of digital for the House Majority Leader’s office, via email.

“These are the type of projects that will modernize our country’s legislative institutions for the social media age,” he wrote. “We are trying really new things like MADISON and Citizens. We are successfully driving institutional reforms on a structural basis. We are the same people who created docs.House.gov, require a public posting period for legislation, and established a machine-readable document standard. In short, people who have done more to open the House of Representatives than anyone in history.”

With respect to “e-partisanship,” Lira noted that “from the moment it launched, the app included a bill sponsored by a Democratic Representative. Some of the other bills – like the JOBS Act – have widespread support on both sides. I launched with six bills, because I wanted to see how the app works in the field, before making any choices about its wider deployment, should that even be justified.”

This post has updated to include a disclosure about Tim O’Reilly’s early investment in POPVOX.

A Conversation About Social Media, Open Government and eDemocracy [VIDEO]

If the town square now includes public discourse online, democratic governments in the 21st century are finding that part of civic life now includes listening there. Given what we’ve seen in this young century, how governments deal with social media is now part of how they deal with civil liberties, press freedom, privacy and freedom of expression in general.

At the end of Social Media Week 2012, I moderated a discussion with Matt Lira, Lorelei Kelly our Clay Johnson at the U.S. National Archives. This conversation explored more than how social media is changing politics in Washington: we looked at its potential to can help elected officials and other public servants make better policy decisions in the 21st century.

I hope you find it of interest; all three of the panelists gave thoughtful answers to the questions that I and the audience posed.

A tale of 42 tweets: Highlights from my first Social Media Week in DC

Last week was “Social Media Week” here in DC. The week featured speakers, panels, workshops, events, and parties all across the District, celebrating tech and social media in the nation’s Capital, including a special edition of the DC Tech Meetup. I moderated four panels, participated in a fifth and attended what I could otherwise. I found the occasion to be a great way to meet new people around the District. Following is a storify of some of my personal highlights, as told in tweets and photographs. This is by no means representative of everyone’s experiences, which are as varied as the attendees. It’s solely what I saw and what lingered from the social media week that was.

Open Government News on Gov 2.0 TV: The Year in Review, SOPA and POTUS on Google+

On Thursday, I joined Edmonton-based social media consultant and digital strategist Walter Schwabe on “Gov 2.0 TV” to talk about what’s new in open government since our last interview.

Over the course of the show, we talked about the following stories:

4 reasons #40dollars resonated more with citizens on Twitter than #1000days

Yesterday, David Copeland reported at ReadWriteWeb that the GOP tried to replicate the success of the White House’s #40dollars social media campaign on Twitter with their own #1000days effort. As the Chicago Tribune reported, the GOP campaign sought to highlight an inauspicious milestone for the U.S. Senate. 1,000 since it passed a budget. Democrats, who control the Senate, last approved a budget in 2009.

Writes Copeland, “It’s clear that the digitial [sic] media campaigns had different goals, and #1000days was primarily aimed at emphasizing a point that was notably absent in President Obama’s State of the Union address last night. But if social media as it pertains to politics is truly about connecting with voters and constituents, score one for the Democrats.”

In this particular case, I mostly agree. The GOP’s efforts at gop.gov/sotu this year constituted an unprecedented use of the Web and social media by an opposition party to respond to a State of the Union, with smart integration of Twitter and YouTube. Citizens asked questions on the #GOPSOTU hashtag and Members of Congress responded using YouTube. As the Daily Dot reported, the #1000days hashtag has failed to spread beyond the Beltway. From what I’ve seen, the four reasons why #1000days hasn’t resonated in the same way break down into structural, tactical, and strategic issues:

1) Structural issue: Reach. Based upon the statistics I’ve seen, the @WhiteHouse has much more reach than than any single other “governance” account on Twitter. The GOP caucus in Congress, former Massachusetts governor@MittRomney and the @Heritage Foundation do have, in aggregate, an even or greater number of engaged followers. That said, the @BarackObama campaign account, which amplified the #40dollars conversation, has far greater reach, if lower engagement. Both metrics matter, in terms of the ability to involving and focusing more citizens in a given conversation around a #hashtag at a given time.

2) Tactical issue: Timing. The #1000days campaign was launched during the #SOTU, when the attention of politically engaged Americans was fractured between paying attention to the President’s speech itself, watching online (3m+ visits to wh.gov/sotu), reading the media organizations competing to report or fact check on the speech online, watching the TV networks and, of course, talking to one another.

3) Strategic issue: Adaptability. Agreeing upon and passing a budget is a fundamental, basic issue for the operations of any business, organization or government entity. Congress and the Obama administration have cobbled together a series of continuing resolutions and omnibus bills to fund itself over the past 3 years. While many Americans have to make and live by budgets in their personal lives and businesses, however, the #1000days campaign may be both too abstract and too constrained to a single message. The question about #40dollars, by contrast, asked citizens what it means to them, which is concrete, personal and invites creative answers.

4) Tactical issue: Engagement and Amplification. As Copeland reports, “Ahead of last night’s State of the Union address, Sen. John McCain, R-Ariz., GOP presidential candidate Mitt Romney and other Republicans started tweeting using the hashtag #1000days to accent the amount of time since Senate Democrats passed a federal budget.”

On Tuesday night, the top tweets for a search of the #1000days hashtag come from @MittRomney and Republican politicians. Neither Romney nor @SenJohnMcCain had retweeted any followers who have used the hashtag. @SpeakerBoehner has primarily retweeted the @GOPconference or other members of his caucus. The Heritage Foundation has only retweeted its own staff. That pattern is replicated throughout other participating accounts.

The @WhiteHouse, in contrast, continued its practice of resharing tweets from Twitter users who joined the conversation, sharing the voices of citizens with one another, not just other politicians. There’s a good lesson in this successful use to of Twitter that should extend well beyond citizen engagement and open government circles. One campaign amplified the messages of the representatives, the other channeled the voices of constituents responding to their elected issues on on a given issue back through the accounts coordinating the effort.

As I pointed out last year in an article on social media, politics and influence, it’s of note that the operators of the @WhiteHouse Twitter account now routinely natively retweet other accounts participating in #WHchats. While some of these Tweets will leave followers without context for the Tweet, the White House appears to have shifted its online strategy to one of engagement versus the lower risk style broadcasting that most politicians adopt online. To date, many of the president’s political opponents have not followed suit.

The challenges of these four issues look validated by the results to date: some 6,000 tweets per hour for #40dollars at the height of the campaign, as Ed O’Keefe wrote at the Washington Post. Keefe, on a talk on Monday, given by Kori Schulman, White House deputy director for digital strategy, “by 5 p.m., #40dollars was trending worldwide, Schulman said, and the hashtag was generating about 6,000 tweets per hour. At the height of the push, WhiteHouse.gov received about 5,000 responses per hour to the question.” In total, Schulman said the #40dollars campaign “generated 70,000 tweets, 46,000 submissions via the White House Web site, 10,000 related Facebook posts and contributions from 126,000 users.”

By way of contrast, according to the numbers in Topsy, the #1000days campaign has generated 3,862 tweets in the past week.

Agree? Disagree? What am I missing here.